I went to UK Amazon and searched 'homosexual' and 'homosexual fiction', I got some perfectly reasonable results. Nothing at all that smacked of homophobia.
Did you look what tags those results were included under?
I just did that search for 'homosexual fiction', and then I checked the tags. Not one of those results on the first page had a 'gay' tag, or 'erotica' or 'homosexual'. The only reason you can see them on that search results page is because they haven't been classified using Amazon's own tagging system, which is apparently what was used to decide which books got the brown paper wrapper treatment.
no subject
I went to UK Amazon and searched 'homosexual' and 'homosexual fiction', I got some perfectly reasonable results. Nothing at all that smacked of homophobia.
Did you look what tags those results were included under?
I just did that search for 'homosexual fiction', and then I checked the tags. Not one of those results on the first page had a 'gay' tag, or 'erotica' or 'homosexual'. The only reason you can see them on that search results page is because they haven't been classified using Amazon's own tagging system, which is apparently what was used to decide which books got the brown paper wrapper treatment.